Who We Are
Strategists, coaches and street fighters — in equal measure.
Our Story
Today’s leaders face an increasingly complex communications landscape—one shaped by evolving stakeholder expectations, fragmented media ecosystems, disruptive technology, and an always-on public discourse.
Boards, CEOs, and executive teams are navigating a fundamentally different operating environment, where reputation, policy, business strategy, and external perception are more interconnected than ever before.
In an age when reputational capital can take years to build but only moments to erode, effective leadership requires more than communications execution; it demands seasoned judgment, strategic precision, and trusted counsel.
Yet that level of expertise is increasingly difficult to find.
Enter kbinns strategies,
a high-stakes communications advisory firm working with CEOs and leadership teams at critical inflection points, when communications, policy, and reputation are most consequential.
Founded by former Chief Communications Officer Kristin Binns, the firm brings C-suite experience to moments where business strategy, stakeholder dynamics, and external perception intersect. kbinns works directly with leadership teams, providing senior-level counsel on complex issues, external positioning, and executive visibility—bringing clarity, judgment, and influence when there is no margin for error.
Since launching in 2021, kbinns has supported organizations across technology, healthcare, and consumer sectors, helping leaders manage risk, shape perception, and operate with confidence under pressure.
Our Values.
Integrity
Authenticity
Collaboration
Commitment
Adaptability
Our Mojo.
We go all in, immersing ourselves in our clients’ issues with speed and precision.
We dig deep but don’t get lost, emerging with clear, cohesive recommendations.
We tap a trusted network of creative, digital and data experts with a flair for the unconventional.
We connect the right people at the right time, from Capitol Hill and Wall Street, to Silicon Valley and beyond.
We bring foresight to see around corners, fortitude to forge ahead, and credibility to bring people along.
Founder & President
Kristin Binns
Kristin Binns is a seasoned communications strategist and reputation advisor with more than two decades of experience leading global communications for some of the world’s most dynamic and recognizable organizations. Throughout her career, she has advised CEOs, boards, and leadership teams through high-stakes, transformative moments where communications, policy, and reputation intersect.
Kristin understands how to navigate contentious public discourse better than most. She is a battle-tested and trusted advisor, known for protecting organizational credibility during complex, often divisive moments, with a firm, facts-first approach. Whether mitigating risk, shaping perception, or identifying strategic opportunities, Kristin helps leaders influence outcomes, engage effectively, and move critical conversations forward.
Simply put, Kristin has seen it all. From steering companies through major reputational crises, to elevating brands to new levels of prominence, she has helped shape the public perception of some of the most consequential names in technology, healthcare, and beyond. Her specialties include corporate and financial communications, executive visibility, crisis communications, reputation management, and media relations.
Prior to founding kbinns strategies, Kristin served as the Chief Communications Officer at Activision Blizzard, Head of Global Communications at Twitter, and Vice President of Public Relations at Anthem. Kristin began her career on Capitol Hill as a communications specialist in the U.S. Senate, and held a number of leadership roles at General Electric and NBC Universal.
Kristin’s work has been recognized by leading industry publications including PR Week, PR News, O’Dwyers, and PRovoke Media.