Who We Are
We’re strategists, coaches and street fighters — in equal measure.
Our Story
Today, almost every organization is struggling with the right way to engage with a broad, complex, and evolving set of stakeholders. Boards, CEOs and executive teams are contending with a materially different media landscape, a broad customer and employee cohort - from Boomers to Gen Z - with vastly different expectations of the brands and employers they affiliate with, along with disruptive, emergent technology that has become both the medium and the message. This confluence of events has forever changed the way executives lead and communicate.
In an age when reputational goodwill is built over years but can be dismantled at the speed of a Tweet, communicating with stakeholders requires careful consideration, precision, and calculated risk. And, in the era of always-on, 24/7 public discourse, the demands on chief communications officers are unrelenting. As the keepers of their organization’s reputation, CCOs are expected to be both the sword and the shield, strategically elevating their brand to drive growth, without inviting unwanted scrutiny, or inadvertently becoming the “tallest nail.” But, while effective reputation management is at the top of every organization’s agenda, true expert advisors, with battle-tested experience, are thin on the ground and hard to find.
Enter kbinns strategies,
a high-impact strategic advisory firm helping CEOs, Fortune 500 companies, influential public figures, and founders of emerging businesses, navigate the change, challenges, and opportunities that come with operating in today’s dynamic, multi-stakeholder landscape.
A veteran chief communications officer, Kristin Binns founded kbinns strategies through the lens of the CCO. This unique, inside-out consulting approach serves as an intuitive extension of a client’s internal team. Packed with wit, intelligence and intensity, kbinns brings ingenuity and horsepower to help clients successfully manage their most important communications challenges.
Since launching in 2021, kbinns has worked with dozens of high-profile organizations and individuals, providing expert counsel to effectively navigate complex business challenges, and special situations, helping clients elevate their brand, grow their business, and protect their reputation.
Our Values.
Integrity
Authenticity
Collaboration
Commitment
Adaptability
Our Mojo.
We go all in, immersing ourselves in our clients’ issues to orchestrate effective, strategic, tailored communications programs.
We're known for going deep but not getting lost, emerging with clear, cohesive recommendations.
We leverage a strong network of creative, digital and data experts to deliver high-caliber work, with a flair for the unconventional.
We connect the right people at the right time through unparalleled relationships, from Capitol Hill and Wall Street, to Silicon Valley and Hollywood.
We bring foresight to see around corners, fortitude to forge ahead through turbulence, and credibility to bring people along.
Founder & Principal
Kristin Binns
Kristin Binns is an accomplished communications strategist and reputation management expert. For more than 20 years, Kristin has led global communications for some of the most dynamic and recognizable companies in the world, advising CEOs, boards and leadership teams through high-stakes, transformative moments.
Kristin understands how to traverse contentious public discourse better than most. She is a battle-tested and sought-after advisor, known for her ability to protect the integrity of even the most divisive debates with a firm, facts-first approach. In critical moments of opportunity, Kristin helps clients chart their course to influence public perception, seeking out new venues to engage in the battle of ideas, change minds, and advance solutions.
Simply put, Kristin has seen it all. From leading companies through massive PR crises, to elevating brands to new levels of prominence, Kristin has shaped the reputations of some of the most consequential names in tech, health care and finance. Her specialties include corporate and financial communications, executive visibility, crisis communications, reputation management, and media relations.
Prior to founding kbinns strategies, Kristin served as the Chief Communications Officer at Activision Blizzard, Head of Global Communications at Twitter, and Vice President of Public Relations at Anthem. Kristin began her career on Capitol Hill as a communications specialist in the U.S. Senate, and held a number of leadership roles at General Electric and NBC Universal. She has received numerous accolades from industry observers, including PR Week, PR News, O’Dwyers, and PRovoke Media.